If you’re in the food and drinks business you need to be on Pinterest.
Why? Because it’s a powerful gateway for connecting with people ready to take action.
More than 335m people use Pinterest each month and, let me tell you, they are a hungry bunch.
They’re looking for easy weeknight dinner recipes, lunch box inspiration for the kids, seasonal recipes, cooking tips, and step-by-step guides for making the perfect sourdough. They want the ingredients for refreshing summer cocktails, to learn how to style a bar cart, find a minute-by-minute schedule for a blow-out Thanksgiving dinner, and figure out what to do with all those leftovers. They want to buy kitchen tools that will make their lives easier, make the latest recipe going viral on TikTok, and find inspiration for vegan, gluten free, dairy free, grain free, and low carb diets. Whether it’s just another rainy Tuesday in January, or they’re celebrating the big moments in their lives, pinners know they can find what they need on Pinterest.
That’s because Pinterest isn’t really social media. It’s a visual search engine for doers, led by images and videos (pins) and its own powerful keywording system.
In short, it’s a really focused and efficient way of capturing and funneling your ideal customers to your website – because they’re already on Pinterest searching for what you have to offer. You just need to know how to guide them to your content.
Pinterest in stats:
- More than 14 million articles are pinned each day
- 60% users are women, but men represent the fastest growing demographic on the platform
- Most active pinners are under 40
- Active pinners have a 9% higher average income than non-users
- Two-thirds of the content saved to Pinterest comes from businesses
- 87% have bought a product because of Pinterest, while 93% of Pinners have used the site to plan for a future purchase
- More than 5% of all referral traffic comes from Pinterest. It doesn’t sound like much, but that’s second only to Facebook in terms of social media platforms. The rest drive less than 1%
- Pinners are 47% more likely to be introduced to new brands on Pinterest than on any other social media platform
- Pins last forever – they can’t get lost in timelines. Keyworded content is evergreen and will send traffic back to your site for days, months and years after it’s posted
300m people on Pinterest are already pinning from sites like yours
Doesn’t it make sense to leverage that opportunity? To make sure that your brand reaches the highest number of people possible on a platform known to convert?
Doesn’t it make sense to get your brand in front of a young and switched-on audience who wants to take action and has the disposable income to do it?
Of course, Pinterest isn’t a magic bullet – it takes time and skill to build a productive presence. But if you can apply smart strategies and consistently test, tweak and optimize, you might just find that Pinterest is the missing piece of your marketing puzzle.
Ready to get started? Work with me